The World Cup in Atlanta: The Making of America’s Soccer Capital

Atlanta is stepping onto the world's soccer stage, and you can be part of the moment. As the city prepares to host eight FIFA World Cup matches—including a coveted semifinal—Atlanta is rapidly redefining its global identity through the power of sport The World Cup in Atlanta: The Making of America’s Soccer Capital brings you an exclusive fireside chat with U.S. Soccer CEO JT Batson, the leader driving the organization’s historic move to Atlanta and the creation of the new Arthur M. Blank National Training Center. This conversation will illuminate how Atlanta is becoming the strategic heartbeat of American soccer and a rising force in international sports diplomacy. 

Join leaders from business, government, and the global affairs community to explore how the 2026 World Cup will influence Atlanta’s economy, cultural landscape, and international partnerships for decades to come. From the city’s unmatched global connectivity to its world‑class infrastructure and diverse, passionate fanbase, Atlanta is uniquely positioned to become America’s soccer capital. Don’t miss this opportunity to gain insider insight, uncover emerging opportunities, and connect with the stakeholders shaping Atlanta’s global future. 

What attendees will gain 

• Insider perspective from U.S. Soccer CEO JT Batson on why the organization chose Atlanta and how the new Arthur M. Blank National Training Center will shape U.S. soccer’s future. 

• Strategic insight into how the 2026 FIFA World Cup will impact Atlanta’s economy, workforce, global visibility, and long‑term development. 

• A deeper understanding of how Atlanta is positioning itself as America’s soccer capital—and a rising player in international sports diplomacy. 

• Awareness of new opportunities for business, innovation, investment, and cross‑sector collaboration tied to the World Cup. 

• Connections with leaders from business, government, sports, and global affairs who are shaping Atlanta’s international trajectory. 

• A front‑row look at Atlanta’s emerging role in the global sports ecosystem—and what it means for the city’s future. 

Distinguished Speaker 

JT Batson

Chief Executive Officer & Secretary General, U.S. Soccer Federation (since 2022).  

Role in Atlanta move: A driving force behind creating the Arthur M. Blank U.S. Soccer National Training Center—framed as the “future home of soccer in America.”  

Moderator 

Rickey Bevington 

President, World Affairs Council of Atlanta 

The event venue will be shared directly upon registration.